Welcome to Sway Into It! 

Some of you may know that from 2001-2014, I owned and designed a jewelry line called Sway Jewelry.  When I was hired as Creative Director at a local luxury retailer, I took down my website, and only designed jewelry for myself and friends on the side.  I have always dabbled in it during the ensuing years, but this past year, I returned to designing as a creative outlet – it felt like therapy.

 The past couple of years have been ones of big changes and deep loss for me.  My beloved mom passed away during the pandemic just 13 months after she was diagnosed with mesothelioma, I lost a job that I had loved, and like everyone else - lost the emotional buoy of frequent, easy, and fun in-person social interactions and occasions. 

 After a period of feeling paralyzed by loss, I found myself emerging from this languishing with a renewed interest in all things design and fashion related – but with a shift in thinking inspired by the harsh losses of the pandemic.  I LOVE fashion and styling – and “the hunt” for perfect pieces and looks.  But the idea of acquiring for its own sake had lost its luster.  I was seeing things in a new way.  Don’t get me wrong – my deep appreciation and fascination with sartorial expression did not diminish – but my approach was becoming more THOUGHTFUL. I was focusing on allowing your personality, outlook and values to shine - as much as your fashion sense.

This lead me back to the ever-present question we all re-evaluate over the course of our lives – “what do I love to do and what am I good at?”  At that intersection I found: Designing, Styling, Discovering, Curating, and Sharing. 

Years ago - a friend (Sally Lou Loveman – author, consultant, and former audience producer extraordinaire for the Oprah Winfrey Show) said to me after one of our long conversations that endearingly veered easily from one topic to another – “I should do a show about you called “Stuff I Like”.  She shared that she always came away from our conversations with new ideas, new things to check out and new perspective. 

Feeling inspired by her words - it got me to thinking…  I was good at having a finger on the pulse –at finding products, ideas, and people that others enjoyed being introduced to - and what I loved most of all was to share it.

 With that mind-set I decided to launch a new endeavor - and I hope business – called Sway Into It.  The website will encompass an offering of Sway Jewelry designs, as well as a blog about products, people, ideas -that I am “INTO”.   It is new, and I am teaching myself how to bring up a website (talk about an old dog and new tricks!) and surely it will evolve.  But I am done with the languishing that that loss caused within me - I think I may have figured out a new path to doing what I love.

xo,

Vicki

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Things I am INTO right now –

• A great burger, crispy fries, ice cold Gin Martini with a lemon twist
• Matcha lattes
• Letting people know that “I appreciate them” – thank you Ted Lasso
• Prada platform boots
• May Lindstrom The Blue Cocoon balm 
• Zara dress, with Chanel bag 
• Learning new skills (hello product photography - I am looking at you)